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Marketing for Law Firms has always been tricky. And with the advent of social media, simple straight-forward advertising is in a period of decline. People want more than catchy jingles, they want information. And they want it for free and from a source they can trust.
All this isn’t to say that marketing is dead; as we’ve outlined in previous posts in this series, it’s far from it. Marketin ...
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When people talk about incubators for technology, they roll out the list of usual suspects: Silicon Valley, New York, Boston, ...
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Previous posts in this series covered strategies focusing on lead conversion. We reviewed how to take a prospective client’s interest in your firm and use the right tools to generate a solid commitment. ...
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There's no way around it: starting a business is a scary task. Even if you've done it a dozen times before, turning an idea into a living, breathing entity that real people rely on to put food on their own table is an exhilarating thrill ride of terror.
At TECKpert, we've taken part in launching a few start-ups. And, as we've helped them grow, we've learned a few tricks on how to minimize risks a ...
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This is the third in a series of articles highlighting how law firms can get the most utility out of the Internet. Catch up with the first and
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We live in the Google Economy.
Just over a year ago, eighty-six percent of people said search engines were an intrinsic aspect of the buying process. From books and restaurants to private jets, consumers consistently begin their searches on ...
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This is the second in a series of articles revolving around how to maximize the utility of the Internet for law firms. Read the first article on legal blogging
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The best way to explain the importance of a content management system (CMS) is to compare websites to restaurants. Diners go in, are greeted by a smiling hostess and guided to a table. The aesthetic is sleek, comfortabl ...
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