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Knowing the right keywords to choose is essential for any successful online marketing campaign whether you’re developing a corporate seo strategy or engaging in seo for law firms. Tactics and strategies may change across industries, but there are standards and procedures that stay the same. Whether you’re creating online advertisements or improving your search engine rankings, you want to make sure that you’re getting your message to the right users. These are some things to keep in mind when building and optimizing your keyword list.

Relevance is key

It’s important to think about how people are searching for your product or service. Don’t just select a large group of mildly relevant keywords. That may increase visibility, but to the wrong users. You want customers, not passersby. Even if your only goal is brand awareness, unrelated ads won’t lead to positive associations. The keywords, or synonyms of them, must be on your actual website and pertain to what you are selling.

Use 2-4 word phrases

Typically by using more than one word, you avoid making your keywords too broad. If you are a local business, it is also a good idea to include your city name within your keyword phrase. Including this will assure that you’re targeting the right people in the right place. Being more specific with some of your keywords helps bring in the customers that are more likely to do business with you.

Analyze competitors

You want to know what similar businesses are doing right and wrong. Avoid their mistakes and do better. Find out what keywords are putting them at the top. Now you’ll have an idea of what is successful and how you can adjust it for your particular company.  Seeing what your competitors’ strengths and weaknesses are will also help you along the way when you are editing content or revamping your website.

Use tools to discover keywords

There are many great tools that allow you to search and find keywords. At TECKpert we use some commercial tools, but you can easily find keywords using Google’s Keyword Tool. Make sure to use Google Analytics to track what keywords are driving traffic to your site including long tail keywords.

Looking for expert help? Get in touch with TECKpert today.

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