We’re all familiar with the 2009 “there’s an App for that…” phrase made popular by Apple. Fast forward to 2015, it seems like that echoes ever more clearly with mobile applications getting used on average 86% over the mobile web. New mobile apps are being downloaded daily and cannibalizing the standard mobile browser due to their ease in navigation and search capabilities.
Take CorkageFee as an example. Wine lovers who want to indulge in a bottle of wine at their favorite restaurant, can use their mobile browser and search “corkage fees at XYZ restaurant” they’ll get a query of results, some applicable and most not. However, with the CorkageFee app, users don’t have to waste their time filtering through the information; instead they can view all the fees in one centralized place.
In addition to the amount of time that consumers are now spending on apps, there are several advantages that mobile apps have over mobile browsers.
As you decide whether your company wants to develop a new app or mobile website, it’s important to consider your goals. What is your mobile strategy? What business decision is driving this strategy? Make sure you have a clear goal as you get started. Brainstorming sessions with your marketing team or a digital agency (we know a good one) can help achieve more clarity and guidance on your mobile app strategy. Mastering this platform will give many businesses a distinct advantage over their competitors.