Are You an SMB? It’s Time To Be Social.


April 9, 2012 | By: Adrian

It’s a no brainer as to why the number one reason small businesses turn towards social media is to generate more business. Isn’t that the goal of every business, big or small?

When just starting out, or while still a small operation–turning to social media is a simple, cost-effective and efficient method to drive leads and score new clients.

So, what to do if you are ready and eager to expand your business but not quite toe-deep in the pool of social media? It’s really quite simple–jump in!

We’ve compiled a few easy steps on how to get involved in social media, how to drive more traffic to your site and, in the end, gain more customers.

1. Be Findable

First things first, being online is pointless if potential clients can’t find you. Not only should your site be complete with SEO keywords but your brand should be also be identifying where your customers are online. What markets does your target audience flock to? What sites and social outlets are they getting involved in? Is it Facebook, Twitter, Pinterest? When you are able to track what networks your clients are logged into when they are on your site, you can determine where you need to create an online presence and which sites you should have a promotion. In addition, you should be posting your business profile on various social media outlets and directories. Be sure to get listed on Foursquare, Yelp, and more.

2. Seek Reviews

Once you establish your brand’s online identity on multiple sources and mediums, it’s important to solicit online reviews. With platforms such as Yelp and Foursquare, you can promote your business effectively through reviews and word-of-mouth marketing. With consumers relying more and more heavily on social media channels for review information, every small business should actively encourage online reviews in order to generate more traction for your business and secure new leads through online searches.

3. Blog Regularly
With the majority of the world constantly online desperate for more information, it’s a wonder that the world keeps turning. The internet doesn’t turn off, and neither should your business. By allowing your business to showcase itself as a source of information–you are giving potential customers the chance to deem your company as helpful, insightful and a brand with which they would want to associate.

Generating more business can be tricky and difficult when it comes to small businesses. But the key will always remain in how wide you throw your net. Keep casting and you will be guaranteed to see results.

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