The answer is yes. In case you haven’t noticed, search engines are the starting point for many people on the web. If someone decides to look for something online, chances are they start at Google first. For those who don’t know, Google is a search engine much like Bing and Yahoo (amongst other things). Think about it this way, if you want your website to generate leads and business, you have to let people know you’re out there and you have what they are looking for. If you opened a storefront business ten years ago, wouldn’t you get a sign for your store, and try everything you can to let everyone know on the street your store is there? It’s kind of the same concept.
So if someone starts typing words into the search bar for Google, it usually relates to something they are looking for. We call those “keywords”. Let’s give an example. If I am looking to buy a house in Coral Gables, I will go into Google and type “real estate in coral gables” or “homes for sale in coral gables”. Once I hit search, I will be presented with various results ranked by relevance to my search terms. How does Google do it? How do certain websites get ranked higher than others? It’s a mystery to most people, but companies that provide SEO know this.
What exactly is SEO? Search Engine Optimization, or SEO, is the method of performing analysis and creating web pages and websites so they can be found, analyzed, and ranked based on the content and structure so they can be indexed by various search engines. In case you didn’t get that, SEO basically tells search engines your site is important and relates to what someone is searching for. So in our home search example, if I am a realtor who concentrates on selling homes in Coral Gables and I have a website, I would want my site to appear at the top of the rankings when someone searches for “real estate in coral gables” or “homes for sale in coral gables”. In order for that to happen, I would have to have SEO being done for my website.
SEO is not a onetime thing and its impact is not felt immediately. Usually based on the levels of effort undertaken on your website combined with what your competition is doing with their websites, determines how long SEO will impact you. Typically SEO is a monthly service with companies undertaking various tasks and efforts determined by constant analysis of consumer search behavior and competitor tracking (what your competitors are doing). A sustained, focused SEO campaign will have lasting effects on the quality and level of traffic to your website. Whether you’re selling a product or trying to get new clients, increasing quality traffic through SEO is a win-win for any business.