Increasing Your Organic Search Reach Through Twitter

January 19, 2016 / By: TECKpert

You may have heard that back in February 2015, Twitter struck up a deal with Google to allow the 140-character updates on Google’s results pages. After experimenting with displaying tweets in desktop results for some months, it finally expanded to mobile results in May 2015.

If you haven’t noticed them yet, you can find them displayed in a carousel format on Google’s search engine results page – SERP (typically above the fold depending on the content you’re searching for).

Twitter Google SERP Carousel

While tweets are becoming more visible in Google’s SERP, not even close to all of them are being indexed. In a study by Stone Temple Consulting, only 7.4% of tweets in their sample were being indexed in February when the update first rolled out, with only .6% being indexed within seven days. Fast forward to June, when Twitter results have already rolled out onto Google’s mobile search, they noticed a 466% increase in tweets indexed within seven days – now at 3.4%.

We can only hope that as time goes on and social continues to grow as a credible source, Google will index more tweets, giving users greater reach potential.

In the meantime, it’s important to try to improve your social footprint. Not only is this beneficial for you on the respective network, but a higher Social Authority means a higher chance of your tweets appearing on Google’s SERP. And as you know, more organic reach = big win for your brand. Work on building a social relationship with others in your field and establish leadership by becoming an authority on topics within your industry.

Want to learn more about getting the best organic social reach? Get in touch with one of our marketing experts and we’ll develop a strategy that works best for your business.



 
 

Need Help?

Give us a call

786 393-5826

Talk with one of our professionals and start working with TECKpert today.

Speak with us

Over 25 national and regional awards

2018

Daily Business Review - Best Of Web Design - Ranked #2

Daily Business Review - Best Of Internet Marketing - Ranked #2

Communicator Award - General Manufacturing - Marmol

Communicator Award - General Lifestyle - Marmol

2017

South Florida Business Journal - Top Web Design and Development Company - Ranked #2

Daily Business Review - Best Of Internet Marketing - Ranked #3

Daily Business Review - Best Of Web Design - Ranked #3

Davey Awards - Silver Award - Zilbert

2016

South Florida Business Journal - Top Web Design and Development Company - Ranked #2

Daily Business Review - Best Of Internet Marketing - Ranked #2

Daily Business Review - Best Of Web Design - Ranked #3

Davey Awards - Silver Award - CorkageFee (website)

2015

Daily Business Review - Best Of Internet Marketing - Ranked #3

Daily Business Review - Best Of Web Design - Ranked #3

South Florida Business Journal - Top Web Design and Development Company - Ranked #5

2014

W3 Awards - Silver Award - CorkageFee (Mobile Application)

Communicator Awards - Award of Distinction - ERP Maestro

Communicator Awards - Award of Distinction - AADS

Communicator Awards - Award of Excellence - TECKpert

Davey Awards - Silver Award - CorkageFee (Mobile Application)

W3 Awards - Silver Award - Hubdin

2013

Davey Awards - Silver Award - Midtown Women's Center

Davey Awards - Silver Award - MSG Law

W3 Awards - Silver Award - Leon Cosgrove

Communicator Awards - Award of Distinction - 400SunnyIsles.com

Communicator Awards - Award of Distinction - Esolist.com

Communicator Awards - Award of Distinction - CSK Mobile

2012

Interactive Media Awards - Winner for TECKpert.com

Daily Business Review - Best Of Internet Marketing and Web Design