You've heard all the Online Marketing terms - SEO, link building, display advertising, mobile marketing, etc. As a business owner, you need to figure out how important these tactics are and what they mean for your unique brand. We've gathered up some stats so you know exactly what kind of an impact having a digital strategy can have on your business.

Finding a Mobile Strategy

What to do -- Users are processing information between one finger swipe and the next. Your brand's social content should be visual and quick to the point.

What to do -- If customers can purchase items directly from your site, make sure product information is easy to view and that the checkout process isn't too complex. If customers need to contact you to find out more information or make a purchase, make any phone number, email or contact form easily accessible. Also provide an option for users to click to get directions if customers can come to your place of business.

What to do -- Promote your brand through content-based ads integrated within social media feeds. Consider using Pinterest Promoted Pins for eCommerce businesses and LinkedIn Sponsored Updates for professional services.

What to do -- Give incentive for mobile purchasing through coupons and reward programs.

What to do -- A responsive website design allows users to view your website in all platforms, regardless of screen size, device or orientation.