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You’ve heard all the Online Marketing terms – SEO, link building, display advertising, mobile marketing, etc. As a business owner, you need to figure out how important these tactics are and what they mean for your unique brand. We’ve gathered up some stats so you know exactly what kind of an impact having a digital strategy can have on your business.

Finding a Mobile Strategy

  • 78% of Facebook users are mobile-only. Source
  • What to do — Users are processing information between one finger swipe and the next. Your brand’s social content should be visual and quick to the point.

  • More than 50% of all mobile searches lead to a purchase. Source
  • What to do — If customers can purchase items directly from your site, make sure product information is easy to view and that the checkout process isn’t too complex. If customers need to contact you to find out more information or make a purchase, make any phone number, email or contact form easily accessible. Also provide an option for users to click to get directions if customers can come to your place of business.

  • On mobile, consumers look at native ads 25% more often than banner ads. Source
  • What to do — Promote your brand through content-based ads integrated within social media feeds. Consider using Pinterest Promoted Pins for eCommerce businesses and LinkedIn Sponsored Updates for professional services.

  • 40% of people purchase an item after scanning QR codes. Source
  • What to do — Give incentive for mobile purchasing through coupons and reward programs.

  • 57% of users won’t recommend companies with poor mobile websites. Source 
  • What to do — A responsive website design allows users to view your website in all platforms, regardless of screen size, device or orientation.

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