Mobile Marketing Statistics for Businesses

March 19, 2014 / By: TECKpert

You’ve heard all the Online Marketing terms – SEO, link building, display advertising, mobile marketing, etc. As a business owner, you need to figure out how important these tactics are and what they mean for your unique brand. We’ve gathered up some stats so you know exactly what kind of an impact having a digital strategy can have on your business.

Finding a Mobile Strategy

  • 78% of Facebook users are mobile-only. Source
  • What to do — Users are processing information between one finger swipe and the next. Your brand’s social content should be visual and quick to the point.


  • More than 50% of all mobile searches lead to a purchase. Source
  • What to do — If customers can purchase items directly from your site, make sure product information is easy to view and that the checkout process isn’t too complex. If customers need to contact you to find out more information or make a purchase, make any phone number, email or contact form easily accessible. Also provide an option for users to click to get directions if customers can come to your place of business.


  • On mobile, consumers look at native ads 25% more often than banner ads. Source
  • What to do — Promote your brand through content-based ads integrated within social media feeds. Consider using Pinterest Promoted Pins for eCommerce businesses and LinkedIn Sponsored Updates for professional services.


  • 40% of people purchase an item after scanning QR codes. Source
  • What to do — Give incentive for mobile purchasing through coupons and reward programs.


  • 57% of users won’t recommend companies with poor mobile websites. Source 
  • What to do — A responsive website design allows users to view your website in all platforms, regardless of screen size, device or orientation.

     
     

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    Over 20 national and regional awards

    2012

    Interactive Media Awards - Winner for TECKpert.com

    Daily Business Review - Best Of Internet Marketing and Web Design

    2013

    Davey Awards - Silver Award - Midtown Women's Center

    Davey Awards - Silver Award - MSG Law

    W3 Awards - Silver Award - Leon Cosgrove

    Communicator Awards - Award of Distinction - 400SunnyIsles.com

    Communicator Awards - Award of Distinction - Esolist.com

    Communicator Awards - Award of Distinction - CSK Mobile

    2014

    W3 Awards - Silver Award - CorkageFee (Mobile Application)

    Communicator Awards - Award of Distinction - ERP Maestro

    Communicator Awards - Award of Distinction - AADS

    Communicator Awards - Award of Excellence - TECKpert

    Davey Awards - Silver Award - CorkageFee (Mobile Application)

    W3 Awards - Silver Award - Hubdin

    2015

    Daily Business Review - Best Of Internet Marketing - Ranked #3

    Daily Business Review - Best Of Web Design - Ranked #3

    South Florida Business Journal - Top Web Design and Development Company - Ranked #5

    2016

    South Florida Business Journal - Top Web Design and Development Company - Ranked #2

    Daily Business Review - Best Of Internet Marketing - Ranked #2

    Daily Business Review - Best Of Internet Marketing - Ranked #3

    Davey Awards - Silver Award - CorkageFee (website)

    2017

    South Florida Business Journal - Top Web Design and Development Company - Ranked #2

    Daily Business Review - Best Of Internet Marketing - Ranked #3

    Daily Business Review - Best Of Web Design - Ranked #3

    Davey Awards - Silver Award - Zilbert