Today’s proliferation of multimedia content on the Internet is increasingly consumed on mobile devices. This heavy demand for video streaming and graphics “on the go” requires unprecedented amounts of wireless network bandwidth. Network congestion, in turn, causes websites to load slowly, which may degrade the user experience to the point that users abandon a particular site.The Accelerated Mobile Pages (AMP) Project is an open source library or framework for mobile websites that makes pages load much faster. It makes it easy for publishers to “create mobile friendly content once and have it load instantly everywhere.” The pages are actually “lighter” in data density, which means they require less bandwidth from congested mobile telecom networks.A few of the earliest adopters were Google, Microsoft/Bing, Pinterest, Twitter and LinkedIn. Facebook’s Instant Articles uses AMP, as do many major news blogs and mainstream publications such as the Washington Post.AMP coding works like HTML except that it supports a somewhat more limited set of website features. Most JavaScript is forbidden. There’s a plug-in for WordPress users. AMP defines its own HTML tags for offering multimedia content, including advertising, and publication in social networks for example. When a mobile device detects that a site is available in AMP version, it then loads that one instead of the heavier regular site. Publishers usually give their AMP-optimized sites a separate IP address.Website performance is mission critical for many online publications and blogs. AMP is a tool available to everyone that simplifies mobile website implementation so that content is delivered more quickly to happier end users.If you're looking to implement AMP on your website, contact us today. Our team can deploy AMP solutions to your website in a snap.