Facebook has continuously been tweaking their algorithm, limiting business's organic exposure on the social network. While there are excellent methods you should be practicing to get the most organic reach possible, there still seems to be a disconnect between how many people are seeing your posts and how many actually follow your page. The guaranteed way to gain that exposure back is to participate in paid ads.This brings up some controversy over Facebook wanting to monetize their services. However, you have to be where your audience is at; therefore, you have to pay to play. This doesn't mean you should be exhausting your entire ad budget on Facebook ads. Here, we cover some smart ways to run Facebook ads for your business without breaking the bank.