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In Google’s ongoing quest to remove the internet of spammy sites and links, a new Penguin update (#4) just went live. So what’s the Penguin update all about?

The updates are aimed at decreasing (and removing) search engine rankings of sites violating Google’s Webmaster Guidelines using black-hat SEO techniques. These include things like keyword stuffing, cloaking,  link schemes, purposeful creation of duplicate content, and more.

Matt Cutt, head of Google search spam estimates about 2.3% of English queries will be affected.

Here’s a list of the Penguin updates over the last year:

  • Penguin 1 – 4/24/12
  • Penguin 2 – 5/26/12
  • Penguin 3-  10/5/12
  • Penguin 4 – 5/22/13

Here’s a video posted earlier this month from Matt basically saying that this is the year Google defeats black hat and link spammers (let’s see).

Remember, SEO is all about strategy, good content, and sound execution. Falling for the “$200 for 1,000 links” scam won’t do anything but hurt you in the end.

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