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The Power of Content


July 30, 2012 | By: Adrian

Content marketing is the fastest-growing aspect within the marketing industry. That’s because when combined with social media and SEO, content has a significantly higher return on investment than traditional marketing strategies. This has led many businesses to discuss if content marketing is the right investment for them.

Is Content Marketing Right For You?

To be brief, if all you are looking for is brand awareness, buying ad space is more up your alley and there’s no need to read further. If you are looking to generate more business, to increase demand for your products, then this post is for you.

The main goal with content marketing is to create a dialogue between your brand and your clientele. The logic goes that the further you cement the bond between your business and your customers, the more they will trust your brand for its expertise, its credibility and its reliability. Once you achieve this, your clients become a part of your marketing team by promoting you through word-of-mouth.

Content Marketing Done Right

There are many mediums that you can use to effectively run a content marketing campaign. You can write blogs and case studies, create videos, share pictures and stories, provide tips through email newsletters and so much more.

The most effective content marketing campaigns always revolve around sharing stories.  Providing an intimate look at your work, your business’s culture and your philosophies promotes a more personal attachment and understanding of who you are as a brand.

When content marketing is done correctly (ie on a regular basis), it cements your clients as fans of your business, which allows them to promote you with more effectiveness than any basic advertising spread.

Before You Begin

Content marketing is not a simple undertaking. Managing social media alone can take up a good amount of time and energy, quickly swallowing up hours in your workday. Developing a full-on content marketing strategy takes time, effort and above all, expertise. This field may be young, but it has grown fast with an array of experts manning the helm. It’s important that you hire a online marketing firm to help guide you through this territory.

Building awareness through content allows you to promote your brand while not seeming overly pushy. Gone are the days when cold calls determined how any new clients would float across your desk. Keep the conversation going and business will follow.

If you are serious about gaining traction in your search engine rankings, content marketing is what makes up the core strategy behinds this. Get in touch with a Web Expert to learn more.

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