As a long-time client, Dash Door & Closer Service, Inc. knows they’re able to count on TECKpert for any online project. So when it came time to brand their product, PrivacyVue, we were called on to design the logo, create the website and market the new brand. The switchable glass product is both unique and sleek, so the digital assets needed to reflect that same look while also highlighting the product in its various available applications.
The new website, designed and developed by TECKpert, featured the switchable glass and its capabilities front and center by having the main image transition to opaque upon scroll, visually explaining to users what the product did in an instant. Additionally, PrivacyVue’s own logo was created showing both the transparent and opaque state of the glass with its simple, yet descriptive, glass icon. The rest of the website focused on explaining the uses for the product, available custom design options and their completed projects.
With the website in place, we were then able to use it as a marketing tool to promote PrivacyVue online. TECKpert put a digital advertising strategy into play, giving the brand top placement among users searching for the glass product. Since implementing both the website and our digital marketing efforts, leads to the switchable glass brand and overall brand awareness has increased exponentially.
Through the years, TECKpert has helped Dash Door with a variety of projects, website updates and digital marketing strategies. The long-standing business came to us in 2012 with a need for a website revamp. The former site was dated from 10 years prior and did not serve as an efficient marketing tool. So TECKpert got to work on designing and developing a more resourceful website that would help potential clients learn about the commercial door supplier.
The result was a refreshed brand overhaul, which included a modernized logo and plenty of additional website features. Users were now able to view Dash Door’s selection of products, accessories and associated manufacturers, browse through completed projects that highlighted their work, view their service offerings in detail and have a dedicated resource center showing their expertise.
Since then, TECKpert has helped the business expand their online resources and keep up to date with technology. In 2014, when Google announced that it would be taking mobile-friendly pages into greater consideration for higher search engine rankings, we transformed their website into a responsive one, so as to not interfere with our coordinating digital marketing efforts. Later, as Dash Door relied more and more on the responsive website to display their specific products and services, TECKpert developed a more intuitive categorization method. This made it possible to detail the newly-named product lines they offer while allowing users to easily access associated products, services and departments. Additionally, when Dash Door established their product line, PrivacyVue, TECKpert was called on to design, develop and market the new website. More on PrivacyVue here.
Establishing a strong digital presence within Dash Door’s industry wasn’t incredibly common when TECKpert first launched the brand’s marketing strategy. Search engine optimization and email marketing were the two main marketing methods used by the industry to boost brand names, so it was essential to go above and beyond traditional tactics if we wanted to help Dash Door succeed. In addition to SEO and email marketing, TECKpert implemented a social media strategy, content management plan and online advertising campaign. All elements were key components, as they supplemented each other and helped Dash Door stand out among their competitors. Since the brand’s digital marketing began, they’ve been able to differentiate themselves in the market and witness significant results year after year.
As a longtime supporter of the Jorge Nation Foundation, TECKpert was called to build the new website for the non-profit organization. With the brand’s mission of granting dream trips to children, we knew the website needed to highlight their contribution to the community while also making it easy for supporters to donate to the cause. Because the organization would be dealing with online payments for donations and event ticket sales, TECKpert had to assure that the website was securely encrypted, so as to not compromise confidential user information.
Through TECKpert’s specialized legal brand, LegalElite, our digital experts were able to create a professional and modern look for the newly formed firm partnership. After designing and developing Mr. Socarras’s website for his own practice years prior, TECKpert’s LegalElite brand was approached to build a new website for his merger with Marshall Grant P.L. Our team was able to create a unique design to reflect their uncommon approach to the traditional business model, all while highlighting their expertise and specializations.
After launching the website, we were able to take MSG’s online presence to the next level by working with them on expanding their marketing. By managing ongoing content on the website and social media, gaining first page search engine rankings and running strategic online advertisements, we’ve been able to grow their local exposure and reach more of their targeted audience.
TECKpert’s in-house app, CorkageFee, started out as a simple side project and ended up growing into the wine community it is today (think of it as the Yelp for wine). The initial functionality focused on the main purpose of the mobile app – to find corkage fees for restaurants nearby. This was done by geotargeting a user’s location (or selecting a different city) and allowing them to view restaurants in that corresponding area via a list or map view. Upon selection of a restaurant, future diners can view restaurant information and contribute to the wine experience by adding or confirming corkage policies, reviewing the restaurant or adding a tip. A reward system was put in place to incentivize user engagement, where members of the wine community can earn points and badges for completing set tasks on the app. As an additional source, users can access information on wineries and wine shops in their area or anywhere else in the US.
As of recent, the wine app holds data for over 10,000 corkage policies, as well as data for most restaurants nationwide and in Canada. CorkageFee is available for both iOS and Android devices.
When it came to CorkageFee’s website, we knew just an app landing page wasn’t enough. CorkageFee needed a full website where wine drinkers could engage with the brand and where wineries and wine shops could add/edit their business profiles. The responsive website was built with interactive calls to action to download the app, a wine blog and an admin for businesses that would instantly update information on the app when saved.
As a longtime client of TECKpert, our work for Cole, Scott, Kissane has extended beyond the traditional law firm website design. For a major firm such as CSK we knew that a strong digital footprint was needed. When it came to their website, easy-to-access information and strong calls to action were key. We developed a seamless interface for finding an attorney by allowing users to filter by practice area, location or name. This allows potential clients to view attorney information and get in contact with them directly or by reaching out to the location closest to them.
TECKpert also designed CSK’s mobile app, which holds the functionality of the website in a more customized and on-the-go experience. Users can sign in to access everything they need to know about the firm, while having the ability to save helpful legal resources and contact information.
To promote their new digital presence, CSK utilizes TECKpert’s digital marketing expertise to enhance their visibility and widen their client base. The firm’s first year marketing using TECKpert’s SEO efforts resulted in a 25% increase in organic website visits, with significant boosts in important keyword rankings. Given the legal industry’s highly competitive nature online, these results, along with our social media management and ongoing ad campaign strategy, have granted CSK the competitive edge needed to stand out.