Through the years, TECKpert has helped Dash Door with a variety of projects, website updates and digital marketing strategies. The long-standing business came to us in 2012 with a need for a website revamp. The former site was dated from 10 years prior and did not serve as an efficient marketing tool. So TECKpert got to work on designing and developing a more resourceful website that would help potential clients learn about the commercial door supplier.
The result was a refreshed brand overhaul, which included a modernized logo and plenty of additional website features. Users were now able to view Dash Door’s selection of products, accessories and associated manufacturers, browse through completed projects that highlighted their work, view their service offerings in detail and have a dedicated resource center showing their expertise.
Since then, TECKpert has helped the business expand their online resources and keep up to date with technology. In 2014, when Google announced that it would be taking mobile-friendly pages into greater consideration for higher search engine rankings, we transformed their website into a responsive one, so as to not interfere with our coordinating digital marketing efforts. Later, as Dash Door relied more and more on the responsive website to display their specific products and services, TECKpert developed a more intuitive categorization method. This made it possible to detail the newly-named product lines they offer while allowing users to easily access associated products, services and departments. Additionally, when Dash Door established their product line, PrivacyVue, TECKpert was called on to design, develop and market the new website. More on PrivacyVue here.
Establishing a strong digital presence within Dash Door’s industry wasn’t incredibly common when TECKpert first launched the brand’s marketing strategy. Search engine optimization and email marketing were the two main marketing methods used by the industry to boost brand names, so it was essential to go above and beyond traditional tactics if we wanted to help Dash Door succeed. In addition to SEO and email marketing, TECKpert implemented a social media strategy, content management plan and online advertising campaign. All elements were key components, as they supplemented each other and helped Dash Door stand out among their competitors. Since the brand’s digital marketing began, they’ve been able to differentiate themselves in the market and witness significant results year after year.
If you’re looking for the same kind of experience Dash Door had, get in touch with us so we can get started on your project.