The new diagnostic center was in need of a website that represented hope, femininity and a renewed approach to state-of-the-art imaging. The “power of pink” theme set the tone for the website design, as the subtle hue was implemented throughout, without appearing too monochromatic. As a patient, you want to make sure that whichever healthcare facility you’re entrusting is qualified to help with your needs. Because of this, it was important that the center’s accreditations were established on the website and that the information provided was helpful in learning about various services and procedures. Physician bios were also implemented to not only reassure patients of doctors’ qualifications and certifications, but to help them get to know their physician as well. To drive these conversions of calling to schedule an appointment, strong calls to action were established in key points of the site.
"A renewed approach to women’s imaging. Pembroke Pink Imaging is Pembroke Pines’ premier diagnostic center. Here, we recognize and celebrate a woman’s unique needs and provide a more personalized experience where your questions are answered, your time is valued, and your health is our priority."
If you’re looking for the same kind of experience Pembroke Pink had, get in touch with us so we can get started on your project.