Rocking the Music Industry with Revolutionary Tech

ROAM’s goal for their brand was to shake up the music industry with a revolutionary earphone that looks as good as it sounds. They knew that they needed a digital presence that would match the sophistication, innovation and ambition that they had for their product.

TECKpert partnered with ROAM to turn their product launch into a success through savvy visual design, website development and digital marketing. As this was ROAM’s first product launch, it came with an added layer of challenge: creating a complete eCommerce store while only focusing on a single elite product. TECKpert designed a comprehensive website tailored towards providing customers with a full-store experience while appealing to ROAM’s target market. TECKpert’s marketing and consumer insight experience was key to creating the ideal customer purchase process. We highlighted the product’s high-end features and color options as part of a sleek website design that defined the future branding and design protocols of other ROAM assets.

The TECKpert team developed the ROAM EQ app to provide an immersive and customized listening experience by building options to control over 10 EQ modes as well as the 5-band equalizer built into the ROAM earphones. The app was deployed on iOS and Android smartphone devices. To round out the product suite for the ROAM launch, our team built a firmware updater application, built on electron and released for both OS X and Windows. This forward-looking step made it simple to add improvements to the EQ Engine, ensuring an up to date product.

See more at roamwith.com.

• Design
• Development
• Marketing