Leaders are asking themselves if they should tackle their tech projects in house. Businesses of all sizes and across industries often try to tackle various technology tasks and projects without hiring an expert. It is usually prudent to utilize your internal resources as much as possible. While this approach can save money in the short-term, it can ultimately lead to costly mistakes and inefficiencies in the long-run.
One common tech task businesses try to do without hiring an expert is website development. Many business owners and managers believe they can design and build a website on their own using website builders or templates. However, this approach often leads to a generic-looking website that does not effectively communicate the company’s brand or message. Additionally, many website builders and templates lack the functionality and flexibility needed for a successful online presence. The user experience is often not considered until it is too late to change anything.
Types of Expert Credentials for Web Development: CWP, CSDP, Google UX Design, etc.
With the increasing popularity of mobile devices and the growing use of apps for various purposes, many businesses believe they can develop their own app to improve customer engagement and increase sales. However, app development is a complex and technical process that requires specialized knowledge and skills. Without the expertise of an app developer, businesses may struggle to create an app that is functional, user-friendly, and compatible with different devices and platforms. Additionally, businesses may not be able to properly test and debug the app, resulting in a poor user experience and negative reviews. Furthermore, without proper marketing, the app may not reach the target audience and may not be able to deliver the expected results.
Types of Expert Credentials for App Development: ATC, IBM Certified, MDICD, GMOB
Businesses also try to do their own data backup and recovery without hiring an expert. It’s important to have a secure and reliable data backup and recovery plan in place to protect against data loss due to hardware failure, natural disasters, and other unforeseen events. However, many businesses do not have the proper resources or knowledge to implement an effective data backup and recovery plan, resulting in costly data loss.
Types of Expert Credentials for Data Backup and Recovery: IACRB, CDRP, Hands-On Disaster Recovery on AWS Cloud
Another task businesses try to do without hiring an expert is network and IT infrastructure setup. Setting up a network and IT infrastructure may seem like a simple task, but it can be quite complex and require specialized knowledge. Businesses may not be able to properly secure the network or ensure that all devices and software are properly configured, leading to vulnerabilities and data breaches.
Types of Expert Credentials for Network & IT Infrastructure: CCIE, CMDBA, DASSM, etc.
With the commonplace use of social media in our society, digital marketing is often considered easy. Just get an intern to do it! Digital marketing involves promoting a company’s products or services through various online channels such as social media, email marketing, and search engine optimization. Businesses may believe that they can handle their own digital marketing by creating social media accounts and posting content regularly. However, digital marketing requires a strategic approach and specialized knowledge to effectively reach the target audience and drive conversions. Without the expertise of a digital marketing professional, businesses may struggle to effectively promote their products or services online, resulting in a lack of visibility and sales. Additionally, without proper tracking and analytics, businesses may not be able to measure the effectiveness of their digital marketing efforts. This makes it hard to identify which campaigns are working and which aren’t, and make necessary adjustments.
Types of Expert Credentials for Digital Marketing: Google Ad Certifications, Hootsuite Certifications, HubSpot Courses, Meta Certifications, etc.
Graphic design involves creating visual elements such as logos, brochures, and website layouts that communicate a company’s brand and message. Businesses may believe that they can create their own designs using graphic design software and templates, but this approach often results in generic and unprofessional looking designs that fail to effectively communicate the company’s message. Additionally, without the expertise of a graphic designer, businesses may not be able to create designs that are consistent with their brand and that effectively appeal to their target audience. Furthermore, without proper knowledge of color theory, typography, and composition, the design may not be able to deliver the expected results. Graphic design is an essential part of a business, and it requires professional skills and knowledge to deliver high-quality results that are consistent with the company’s branding and communication goals.
Types of Expert Credentials for Graphic Design: ACA, UI/UX, etc.
Last and maybe most important, business owners also try to do their own cybersecurity without hiring an expert. Cybersecurity is a critical component of any business and requires specialized knowledge and resources to properly protect against cyber threats. Businesses that try to handle their own cybersecurity without hiring an expert may not be able to properly secure their networks and data, leaving them vulnerable to cyber attacks like ransomware and credential stuffing.
Types of Expert Credentials for Cybersecurity: CISSP, CISA, CISM, CompTIA, CEH, GSEC, SSCP, etc.
In conclusion, while businesses may try to save money by tackling tech tasks and projects without hiring an expert, it can ultimately lead to costly mistakes and inefficiencies. It’s important for businesses to invest in the expertise of technology professionals to ensure that their technology is properly set up, configured, and protected. This will ultimately save time, money and protect the business from any unwanted cyber threats.
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